Less is more
13 May 2025
LESS IS MORE. WHY DOING FEWER THINGS BETTER TRANSFORMS ENGAGEMENT
In today's crowded market, brands and charities often assume that the louder they shout, the more they'll be heard.
Here’s a simple lesson from Big Strategy Box.
Focus your resources on the things which make the largest impact, do these better then drop the things which don’t count and get in the way!
In other words, do fewer things, but better.
Research supports this quieter revolution. According to McKinsey (2022), brands that embrace hyper-personalisation can increase revenue by up to 15% and improve customer satisfaction by over 20%. Making communications more personally relevant doesn’t just resonate, it delivers better results.
People are getting overwhelmed.
The average person encounters thousands of marketing messages daily, making relevance essential. Gartner’s recent study (2023) shows tailored communications significantly boost response rates, personalised emails alone achieve open rates 29% higher and click-through rates 41% higher than generic alternatives.
At Big Strategy Box, we believe predictive analytics is essential.
Leveraging advanced data modelling, pinpoint the next best action at an individual level, ensuring each supporter or customer receives precisely the right message at the right time.
This targeted, predictive approach doesn’t just enhance audience engagement, it allows internal teams to prioritise their resources strategically, ensuring maximum impact and minimal waste.
A recent charity partner shifted from broad, frequent communications to fewer, highly personalised messages guided by predictive analytics. Internally, this allowed their teams to define and implement the most impactful next actions for each supporter. The result was a 35% increase in engagement rates and an overall overall growth of over 20% within six months.
Here are five essential tips for effective personalised engagement using predictive analytics:
Deep Audience Understanding. Combine rich data analysis with behavioural insights to fully grasp your audience's motivations, needs, and contexts. This allows your messaging to resonate on a truly personal level.
Predictive Precision. Use predictive analytics to determine the exact next best action for each individual, ensuring your messages hit home every time and drive desired outcomes.
Strategic Resource Focus. Concentrate your internal efforts on fewer, high-impact initiatives identified through data-driven insights, reducing waste and maximising effectiveness.
Craft Personalised Journeys. Tailor every stage of the customer or supporter experience using predictive insights, creating seamless, personalised journeys that boost loyalty and response rates.
Continuous Measurement and Refinement. Regularly monitor and evaluate engagement outcomes, refining predictive models and strategies based on ongoing data analysis to maintain and improve your effectiveness.
Less noise, more impact. It's a straightforward, powerful formula.
Prioritising predictive analytics and relevance not only captures attention but ensures your teams focus resources strategically, achieving greater effectiveness and deeper connections.
To talk less but mean more, contact us at hello@bigstrategybox.com.