Big Strategy BoxIndependent strategy consultancy

Benefit from a
fresh
perspective.

We help you see things differently, understand what really matters and help you decide what to try next.

Start a conversation

Most organisations don’t
need more information

They need a different
way of looking at it

We help organisations see their challenges differently, understand what really matters and make better strategic choices.

Everything
is connected

A fresh perspective comes from seeing your organisation, your audiences and the changing world around you together. We connect these insights to shape your strategy, clarify your purpose and positioning, and find new ways to engage people and grow.

What makes your organisation matter to your audience?

We help you align with your audience’s needs and values. Together, we clarify what makes you relevant, what sets you apart and why people would choose to engage with you.

Then we test that thinking against people’s experiences, so your purpose and positioning reflect the value you bring to their lives.

From a wider view
to a clear direction

Fresh thinking becomes useful when it gives you a way forward. Here’s how we get there together.

  1. Insight

    See what matters

    Find the few things that really make a difference, so you know where to focus.

  2. Connection

    Get perspective

    View your challenges in the context of wider influences to understand them better.

  3. Creative thinking

    Think differently

    Doing the same things won’t change your future. Focus on the big things that make a difference.

  4. Co-creation

    Change through listening

    Develop the thinking with your audiences so it aligns with their values.

  5. Implementation

    Make it happen

    Turn the thinking into clear priorities and practical next steps.

Britain doesn’t
change one
statistic at a time

How we feel shapes how we spend, give and participate. Looking at these forces together helps us see a wider picture.

Our work in action

Organisational strategy

We helped clarify a charity’s focus

The challenge

The charity needed to redefine its five-year strategy.

The perspective

We helped clarify the charity’s market positioning, where it fitted and where to focus, so it could adapt and thrive in a changing world.

The change

The board gained the confidence to commit to a new direction.

Purpose & positioning

We helped a membership body focus on its purpose

The challenge

The organisation needed to rethink what it stood for.

The perspective

We helped clarify the organisation’s core purpose, its primary audience and how it could remain relevant in today’s society.

The change

The organisation gained a reframed purpose and a clearer understanding of who it was speaking to.

Engagement & growth

We helped a charity prioritise its income streams

The challenge

The charity needed to understand which activities and supporters generated the most income, and where to focus effort.

The perspective

We applied the Pareto principle to understand which activities and supporters generated most income and where to focus effort.

The change

We defined ways to build on the strongest income streams, deepen relationships with key supporters and focus resources where they could make the greatest difference.

30+ years experience of asking the challenging questions

I’m Paul, founder of Big Strategy Box.

In more than thirty years helping organisations think about the future, I’ve learned that the most useful answers are often found by looking wider.

20+Strategic repositionings
79Not-for-profits supported
MultipleMajor strategy awards
More about Paul
“He helped us uncover the core of our cause and express it in a way that truly resonates with people.”
C. Vallory Director of Fundraising, Back Up Trust

Our views

Charities + audiences

The wrong generation?

Audience strategy

Step back to widen profiles

Brand + belonging

From purpose to belief

Ready for a
fresh perspective?

We’re always happy to talk about how we could support you.

Start a conversation